The APBA discusses the challenges of industrial digital transformation with Acerinox, Moeve and Telefónica

Jesús Medina, head of the Technological Development Department at the Port Authority of Algeciras, moderated a panel discussion on innovation and competitiveness during the Ágora event organized by the Telefónica Chair at the UCA

The APBA discusses the challenges of industrial digital transformation with Acerinox, Moeve and Telefónica
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The Port Authority of the Bay of Algeciras (APBA) took part in the Ágora event ‘Industry 4.0: talent, territory and competitiveness’, organized by the Telefónica Chair at the University of Cádiz (UCA), ‘Blue Economy and Smart Ports’, in collaboration with the Bay of Algeciras Chamber of Commerce. The port authority participated in a panel discussion devoted to analyzing the digital transformation processes of major industrial companies and their impact on business competitiveness.

Jesús Medina, head of the Technological Development Department at the APBA and chair of the Innovation Committee of the Port of the Bay of Algeciras, moderated the panel ‘Innovating to compete: the future of industry’, which brought together digitalization executives from Acerinox, Moeve and Telefónica España.

Participants in the meeting included Javier Carro, Acerinox’s digital transformation manager at its Los Barrios plant; Eduardo Massó, an industry, Internet of Things (IoT) and Big Data specialist at Telefónica España; and Federico Moles, a digital development technician at Moeve’s San Roque Energy Park.

The discussion provided insights into how these companies organize their innovation processes, the criteria they use to select technology projects, and the coordination between their local teams and corporate strategies. The business representatives shared experiences in introducing digital tools into their respective industrial activities and the results achieved through their use.

Another topic discussed was change management within organizations, particularly the adaptation of work procedures and the introduction of new technologies into day-to-day operations. The speakers addressed the importance of these processes in embedding digitalization in corporate culture and its relationship to the territory’s industrial competitiveness.

The APBA’s participation was part of an event held on November 5, which brought together institutional, academic and business representatives to examine the challenges of Industry 4.0 in the Campo de Gibraltar.

In addition to the panel on business innovation, the program included a discussion on the role of municipal administrations in industrial development, with representatives from the town councils of Algeciras, Los Barrios and La Línea de la Concepción, as well as a session focused on training and the availability of qualified professionals.

The meeting, held at the Bay of Algeciras Chamber of Commerce, also featured a live connection to LaCabina, Telefónica’s innovation center, to present various applications of digital technologies in companies and organizations.

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