Baleària has presented a new challenge at the DataHub, the innovation space specialized in data of Marina de Empresas, in collaboration with Google Cloud. The initiative seeks to develop a solution based on Artificial Intelligence that allows the shipping company to improve the experience and offerings to its customers based on advanced analysis of internal and external data.
The project proposes to use more sophisticated parameters such as market evolution, weather conditions, and complementary information sources. With this, the company aims to identify behavior patterns, optimize its commercial proposal, and adapt its service to the specific needs of different audiences.
Participants will have access to a historical database with records of occupancy, prices, previous promotions, contextual information, and climatic data, which will serve as a starting point for the design of predictive models. The final solution must be developed on Google Cloud, using machine learning techniques and generative Artificial Intelligence with the Vertex AI and BigQuery platforms.
The program will start on October 17 and will feature an intensive weekend on the 24th and 25th, while the final is scheduled for October 31. All activities will be oriented towards fostering teamwork and the creation of applicable proposals in a real business environment.
