GNV and the Moroccan National Tourism Office (ONMT) have formalized a strategic alliance for the period 2027-2029 aimed at increasing passenger flows and maritime connections between Morocco and Europe. The agreement was concluded in Rabat coinciding with the celebration in Marrakech, from October 2 to 5, of the seventh edition of the GNV Awards, the annual meeting of the shipping company with its collaborating travel agencies.
The collaboration includes a joint action plan that will combine the tourist promotion of Morocco with GNV's maritime, commercial, and digital network. Among the planned measures are communication campaigns in major European markets, territorial promotion actions, and proposals that integrate ferry travel with the Moroccan tourist offer, aimed at both European travelers and Moroccan citizens residing in Europe.
Italy will have a specific weight within this strategy. According to data provided by the ONMT, Morocco received 1.15 million Italian tourists in 2025, of which approximately 15% arrived by sea. The agreement sets the objective of reaching 350,000 passengers departing from Italy through greater promotion of the destination and the development of maritime traffic with the North African country.
The planned program for the Italian market includes joint communication campaigns, actions on radio and television, marketing through content creators, presence of the Morocco destination within the network of agencies linked to GNV, and promotional activities in public spaces. The ONMT frames these measures within its strategy to increase the arrival of travelers from Italy and expand the weight of maritime transport in these travels.
