Moeve has redesigned its operating model and the composition of its Management Committee to adapt its organization to the new phase of its Positive Motion strategy, focused on executing industrial projects and increasing integration of its commercial, productive, logistics, and trading activities. The new structure contemplates the creation of two areas, Operations and Commercial, and reduces the number of members of the company’s top executive body to eight.
The reorganization occurs after a first phase in which the company has developed new capabilities and projects linked to its transformation process. According to the information provided by Moeve, the new scheme seeks to concentrate under an integrated structure the industrial execution, business management, and commercial capabilities, as well as coordinate the entirety of its value chain.
One of the main changes will be the creation of the Operations area, which will take responsibility for the operation of Moeve's industrial assets and the execution of the company’s new projects. Leading this division will be Robin Mooldijk, who will join the company on October 1 from Shell.
Mooldijk has developed over 30 years of his professional career at this energy company, where he has held various responsibilities, including the presidency of Projects & Technology and a position on its Executive Committee. Throughout his career, he has participated in international industrial transformation projects related to technology, refining, and chemistry in Europe, Africa, and the United States.
The second newly created area will be Commercial. José María Solana, until now CEO of the Chemicals division, will take on the role of Chief Commercial Officer. This unit will focus on client relations, commercial activity, innovation, and strategy development, in addition to creating integrated value from B2B businesses.
The structure will also maintain the Trading and Optimization division, led by Alice Acuña. This department will be responsible for connecting the different value chains of the company through the supply and trading of energy and chemical products, production planning, and integrated logistics.
For his part, Pierre-Yves Sachet will continue to lead Mobility, the division focused on the service station business. With this distribution, Moeve proposes an organization in which industrial, commercial, logistical, and supply capabilities are articulated within a common structure.
The change also affects the Management Committee, which will consist of eight people. Maarten Wetselaar will continue as CEO, accompanied by Robin Mooldijk as Chief Operations Officer; José María Solana as Chief Commercial Officer; Alice Acuña as Chief Trading and Optimization Officer; and Pierre-Yves Sachet as Executive Vice President Mobility.
The Management Committee is completed by Carmen de Pablo, as Chief Financial Officer; Bettina Karsch, as Chief Human Resources Officer; and Virginia Beltramini, as Chief Legal Officer and Secretary of the Board. Juan Llobell, Corporate Affairs director, will report directly to the CEO. The new composition will be effective as a general rule from January 1, 2027, while a transition period will take place until that date.
The reorganization represents the shift from a model that granted greater autonomy to different businesses to develop capabilities and opportunities towards a structure with more coordinated management. Moeve points out that this approach will allow for joint management of capabilities and resources and leverage economies of scale while maintaining the technical knowledge and proximity of each activity to its respective markets.
Maarten Wetselaar has explained that the company aims to group marketing, logistics, production, and trading within an integrated operating model and links this reorganization to the development of Moeve's transformation strategy. The CEO has also thanked the work done by Carlos Barrasa, Antonio Joyanes, and José Manuel Martínez and welcomed Robin Mooldijk ahead of his upcoming incorporation.
Corporate functions of Finance, People & Organization, Legal & Assurance, and Corporate Affairs will have a transverse character for the entire group. These areas will undertake functions related to capital allocation, talent management, governance, and relationships with key stakeholders.
The organizational change coincides with a phase in which Moeve is transitioning different projects included in Positive Motion, its strategy with a 2030 horizon, to the industrial phase. Among them, the company mentions the start of construction of its recently presented green hydrogen project, within its strategy related to green molecules and the transformation of its energy activities.
Moeve currently has more than 11,000 employees and operates in the fields of energy and mobility. The company, which operated for more than 90 years under the Cepsa brand, adopted its current name in 2024 as part of its transformation process. Its strategy includes green hydrogen projects, second-generation biofuels, sustainable chemicals, and the development of a network of ultra-fast electric charging in Spain and Portugal.